COOKIE POLICY

Last Updated: May 20, 2026

Welcome to WeRoot Marketing (“Company,” “WeRoot Marketing,” “we,” “us,” or “our”). This Cookie Policy explains how WeRoot Marketing uses cookies, pixels, web beacons, scripts, tags, session replay technologies, local storage objects, software development kits (SDKs), analytics tools, advertising technologies, and similar tracking technologies when you access or use our website, advertisements, funnels, landing pages, forms, scheduling systems, customer relationship management systems, applications, software, and related digital properties (collectively, the “Website”).

By accessing or using our Website, you acknowledge that you have read, understood, and agreed to this Cookie Policy and consent to the collection, use, disclosure, and storage of information through cookies and related technologies as described herein. If you do not agree to this Cookie Policy, you must discontinue use of the Website immediately.

This Cookie Policy should be read together with our Privacy Policy located at:
WeRoot Marketing Privacy Policy

WeRoot Marketing strives to comply with applicable privacy and data protection laws and regulations, including but not limited to the California Consumer Privacy Act (CCPA/CPRA), the Texas Data Privacy and Security Act (TDPSA), the Florida Digital Bill of Rights (FDBR), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), the Utah Consumer Privacy Act (UCPA), the CAN-SPAM Act, the Telephone Consumer Protection Act (TCPA), A2P 10DLC regulations, and other applicable United States privacy, data protection, advertising, and consumer communication laws. Users are solely responsible for understanding and complying with the laws applicable to their own jurisdiction.

Cookies are small data files that are stored on your browser, device, or computer when you visit a website. Cookies enable websites and systems to recognize users, retain preferences, improve functionality, monitor website usage, personalize experiences, optimize advertising campaigns, measure conversions, and improve security. Certain tracking technologies may remain active after you leave the Website and may track interactions across multiple devices, browsers, websites, applications, and sessions.

WeRoot Marketing may utilize cookies, pixels, scripts, and related technologies to collect information including but not limited to IP addresses, browser type, device identifiers, geographic location data, operating systems, website interactions, session behavior, mouse movements, clicks, scroll activity, conversion activity, referral URLs, CRM activity, advertising interactions, communication engagement, email engagement, SMS engagement, appointment activity, and related behavioral and technical information.

The Website may use essential cookies necessary for the operation, security, stability, and functionality of the Website. These cookies may support authentication, fraud prevention, form submissions, load balancing, CRM functionality, automation systems, account security, scheduling systems, website navigation, and infrastructure management. Disabling essential cookies may impair or prevent portions of the Website from functioning properly.

The Website may also use analytics and performance technologies designed to analyze user interactions, improve Website performance, optimize funnels, monitor advertising effectiveness, understand visitor behavior, and improve marketing campaigns. Analytics and performance technologies may include but are not limited to Google Analytics, Google Tag Manager, Microsoft Clarity, Hotjar, GoHighLevel tracking systems, custom analytics systems, and related technologies.

WeRoot Marketing may additionally use advertising, retargeting, and behavioral marketing technologies to deliver personalized advertisements, measure advertising performance, create audience segments, optimize campaigns, and remarket to users across advertising platforms and third-party websites. Advertising and targeting technologies may include but are not limited to Meta Pixel, Facebook Pixel, Instagram advertising technologies, Google Ads, YouTube advertising technologies, LinkedIn Insight Tag, TikTok Pixel, Microsoft Ads, X advertising technologies, and related advertising systems and exchanges. These technologies may monitor browsing activity across multiple websites, applications, browsers, and devices and may be considered “sharing” or “selling” of personal information under certain state privacy laws.

WeRoot Marketing may also use functionality and preference cookies that allow the Website to remember user settings, preferences, login details, language settings, geographic preferences, scheduling preferences, CRM interactions, and other personalization settings designed to improve the user experience.

WeRoot Marketing may utilize CRM systems, automation technologies, AI-assisted systems, communication systems, and behavioral analytics tools including but not limited to GoHighLevel, OpenAI integrations, Zapier, Twilio, Mailgun, Calendly, Stripe, Slack integrations, customer support systems, automation engines, and related software providers. These systems may collect and process behavioral, technical, and marketing data automatically, including without limitation funnel progression, form submissions, pipeline activity, lead tracking, appointment scheduling, communication engagement, automation interactions, sales activity, and related business intelligence data.

The Website may use session replay technologies and behavioral analytics tools capable of recording mouse movements, scrolling activity, clicks, page interactions, navigation paths, engagement behavior, and related session data for purposes including optimization, analytics, fraud prevention, troubleshooting, conversion optimization, and user experience improvements. Although reasonable efforts are made to avoid collecting sensitive information through such systems, WeRoot Marketing does not guarantee that sensitive or confidential information will never be incidentally collected, processed, or stored by automated systems. Users are solely responsible for avoiding submission of highly sensitive information through unsecured forms or systems.

Some cookies and tracking technologies are placed or controlled by third parties. WeRoot Marketing does not control and is not responsible for third-party technologies, data handling practices, privacy standards, advertising systems, security procedures, outages, data breaches, retention policies, or business practices. Users should review the privacy policies and cookie policies of third-party providers independently before engaging with such platforms or services.

Information collected through cookies and related technologies may be combined with information collected through forms, advertisements, CRM systems, communication systems, third-party data providers, public databases, social media platforms, analytics platforms, and related systems. WeRoot Marketing may use such information for marketing optimization, audience segmentation, advertising personalization, analytics, AI-assisted business intelligence, automation improvements, operational purposes, fraud prevention, customer support, conversion tracking, reporting, lead scoring, and related lawful business purposes.

WeRoot Marketing may use artificial intelligence systems, machine learning technologies, and automated decision-making systems to process behavioral and technical information collected through cookies and related technologies. These systems may operate automatically without human review. WeRoot Marketing makes no representations or warranties regarding the accuracy, completeness, reliability, or effectiveness of AI-generated insights, recommendations, audience segmentation, or automated systems. Users assume all risks associated with automated systems and AI-assisted technologies.

Users may control or disable cookies through browser settings, device settings, third-party opt-out systems, advertising platform settings, or related privacy tools. Certain third-party resources that may assist users include:
Google Analytics Opt Out
Google Ad Settings
Meta Ad Preferences
Your Ad Choices
Network Advertising Initiative Opt Out

Disabling cookies may impact the functionality, performance, availability, or usability of portions of the Website.

Residents of states with applicable privacy rights may submit requests related to data sharing, targeted advertising, or privacy rights by contacting [email protected]. WeRoot Marketing reserves the right to verify identity prior to processing any request and may deny requests where permitted by law.

WeRoot Marketing may honor certain browser-based privacy signals including Global Privacy Control (GPC) where legally required; however, due to differing technological standards and legal interpretations, WeRoot Marketing does not guarantee recognition of all Do Not Track (DNT) requests, browser privacy settings, or automated opt-out signals.

Information collected through cookies and related technologies may be retained for as long as reasonably necessary to fulfill operational, business, legal, security, contractual, compliance, analytics, archival, backup, fraud prevention, dispute resolution, or enforcement purposes. Certain anonymized, aggregated, or de-identified information may be retained indefinitely.

Although WeRoot Marketing implements commercially reasonable administrative, technical, organizational, and security safeguards designed to protect collected information, no method of transmission, storage, or electronic processing is completely secure. WeRoot Marketing does not guarantee absolute security and disclaims all liability related to unauthorized access, hacking, cyber attacks, data breaches, interception, data loss, corruption, misuse of information, or failures caused by third-party systems, internet infrastructure, software providers, or circumstances beyond our reasonable control.

To the fullest extent permitted by law, WeRoot Marketing and its owners, officers, employees, contractors, affiliates, licensors, successors, assigns, and partners shall not be liable for any direct, indirect, incidental, consequential, punitive, exemplary, or special damages arising from or related to cookies, tracking technologies, advertising systems, analytics systems, third-party technologies, AI systems, behavioral tracking, data collection, security failures, data breaches, advertising performance, platform outages, or related technologies. Your use of the Website and all tracking technologies is at your own risk.

Any disputes arising from or related to this Cookie Policy, the Website, or related technologies shall be governed by the laws of the State of Arizona without regard to conflict of law principles and shall be resolved exclusively through binding arbitration in Arizona. You waive any rights to participate in class actions, collective proceedings, or jury trials.

WeRoot Marketing reserves the right to modify, update, or replace this Cookie Policy at any time without prior notice. Updated versions shall become effective immediately upon posting to the Website. Continued use of the Website following any changes constitutes acceptance of the revised Cookie Policy.

If you have any questions regarding this Cookie Policy or our data practices, please contact:

WeRoot Marketing
Scottsdale, Arizona
Email: [email protected]
Website: WeRoot Marketing